The Definitive Guide to Johnnie Walker Blue Label Ultra
The Definitive Guide to Johnnie Walker Blue Label Ultra
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The Ultra bottle is the result of a 5-yr quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging possible though retaining the posh aura in the franchise and its Distinctive combination of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The result saw glass being hand-blown into a teardrop shape. For the first time in the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle is reformed.
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We hope that our discoveries will likely have a favourable effect in the broader marketplace and assist find new choices for lighter, reduce carbon packaging solutions.”
This new, lightweight bottle is often a point of exquisite magnificence; but more importantly, it demonstrates what is possible In relation to lightweighting glass. We're going to go on implementing these learnings across our variety, using far more progressive strides as we look to the future of Scotch.”
The result is definitely an field-to start with that, and also attaining exquisite splendor, showcases what luxury, lighter-pounds, decrease-carbon bottles of the future could appear like. As Portion of the Diageo Spirit of Development action plan, Johnnie Walker aims to decrease the bodyweight of glass Employed in its packaging; an ambition that is certainly aimed at minimizing the amount of carbon more info emissions affiliated with packaging.3 Although the technologies will not be yet available to start bottles of the excess weight at scale, completely, the awareness Johnnie Walker has garnered is presently staying placed on lightweighting assignments over the Diageo portfolio.
. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a United kingdom retailer and weighed all over 298 grams.
Made by way of a examination-and-discover design with external glass makers, this light-weight-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary sq. design, exemplifies the way forward for lightweight, and allows explore new options for lighter, decreased carbon packaging choices.
“We didn’t really know what we were heading to be able to realize after we set out to drive the boundaries of luxurious, and The end result is a thing that several reported would not be possible.
Diageo has mentioned the “Formerly claimed ‘lightest fat scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.”
With fewer than 888 bottles launched globally, Each individual bottle is independently numbered and offered inside a luxurious collector’s case.
We uncovered that the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop condition.
“We’re in all probability about twelve months from All those initially products and solutions hitting the industry because of the lightweighting system.”
It is a 1-off bottle for now illustrating the artwork in the probable, to be a layout experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the wider Diageo range.
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In addition to this, for the first time in Diageo’s historical past, a license to our patent for light-weight-weight glass beverage containers will be available over a royalty-cost-free basis to all as a means to really encourage progress in the broader marketplace.